The letters of the Kicker® brand were
carefully crafted, one by one,
to convey exclusivity, technology,
and dynamism.
The logo was designed to function
independently, maintaining its strength
and unique identity.
The inspiration came from American
football goalposts, symbolizing speed,
dynamism, achievements, and victories.
Creative leaders: Pedro Donega and Pedro Vieira | Copywriter: Andrey Gonçalves
